Sega Appoints New Marketing VP, Continues 'Developing the Right Games for the Right Platforms'

March 12, 2008 10:58 AM

Sega of America today announced the appointment of Sean Ratcliffe as the company's new vice president of marketing. Ratcliffe, who previously served as the European marketing director for both Disney Interactive Studios and Electronic Arts, began his role at Sega on March 3.

According to the announcement, Ratcliffe will continue "the company's strategy of developing the right games for the right platforms."

"Sean's impressive accomplishments include managing the worldwide launch of hit titles like Harry Potter & The SorcererÂ’s Stone as well as playing a key role in Disney InteractiveÂ’s impressive market share growth," said Sega of America COO and president Simon Jeffery.

"These achievements, coupled with his proven ability to work on a worldwide scale, make Sean a fantastic asset at a global company like Sega," Jeffery concluded.

Much to the dismay of the ShackStaff, both Sega and Google Image Search failed to provide a headshot of Ratcliffe. In its place, please accept the accompanying drawing of a unicorn eating glitter by Adam Koford.

Chris Faylor

Chris Faylor was previously a games journalist creating content at Shacknews.

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Stroyent

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March 12, 2008 11:10 AM

Its so sad to see the decline of SEGA... they have a lot of great franchises that they need to revive and don't do it half ass. Bring us a GOOD Sonic game!
- the_algor
  
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  March 12, 2008 11:52 AM
  
  Forget that- with the kind of tech we have today, think of the possibilities of a new Seaman game!
- gnoleb
  
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  March 12, 2008 12:04 PM
  
  I actually think the greatest loss was Sega's ability to come out with cool new stuff like Crazy Taxi, Shenmue, and Outriggers. That is what I thing is the tragedy- they were so innovative in their titles.