Sony Hoping for PS3 Profit This Year; PS3 Holiday Sales Top 1.2M, PS2 and PSP Exceed 1.3M
Over 1.2 million PlayStation 3s were sold in North America between November 23 and December 31, 2007, Sony Computer Entertainment has revealed.
The company also reported similar sales of the PSP and PlayStation 2 during that timeframe: the PSP moved more than 1.4 million units, while the PS2 sold in excess of 1.3 million.
Given the hardware sales of the PS3 and the ever-falling production costs, the company hopes that the system will become profitable in the next fiscal year.
"We want to get to the positive side of the equation as quickly as possible," SCE CEO Kaz Hirai told Reuters. "[Profitability] is not a definite commitment, but that is what I would like to try to shoot for."
Though Sony's gaming division has posted profit in the past, the high cost of the PS3 had a strong effect on its bottom line. Competitor Microsoft, meanwhile, expects its Xbox division to post its first-ever profit in the 2008 fiscal year.
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james t kirk
replyNice sales. I noticed the lack of PS3s on shelves in best buy, target, circuit city. And obviously the lack of Wii's.
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The sales numbers going up could only be a good thing but i would like to see the data on MS and Nintendo for that time frame. Didn't the DS sell like a million units just one week after thanksgiving?
Also, there was like 70 boxes on the floor near the best buy near me during Christmas. Everyone got Wiis and 360s near me-
I think MS said they sold 1.7 Million 360's during that same period. bringing there total world sales to 17+ million.
I could be wrong.-
I wish they would state the real sales #s for these things or clarify their statements. For instance that 1.2 mil. PS3s "sold" is actually "shipped" to retailers NOT sold to customers.
The "shipped" part came directly from Sony when asked for clarification by VGchartz. I'm sure the MS #s are shipped as well...just saying it would be nice if they told the truth.
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Yeah, console sales ALWAYS increase before the Christmas season... that is just a given. The problem is that I don't really think it increased enough for Sony. You really can't blame consumers because there really are still not many reasons to buy a PS3 (yet). If it wasn't for the impressive strength of the 'Playstation' name... they would probably be doing even worse. One of their problems is that a lot of people are buying the system and using it as a Bluray player. That might help the Sony movie division... but not their gaming division. They loose money on the console sale... then they don't make money on games sales.
What I still don't understand is why the few really good exclusive titles for PS3 (Rachet & Clank and Uncharted) STILL sell like crap? You would think that PS3 owners would be starved for great exclusive titles... but they don't seem to be.
I think Sony is too far behind now to pull ahead of Microsoft for this generation... I think they just need to focus on keeping their head above water until the PS4.
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Really? Every time I went into Best Buy I saw PS3's stacked in a circular column that was about 10 boxes high (virtually untouched). Right next to it was what must have been a similar stack of Xbox 360 Permiums which was only two boxes high. There was another stack of Xbox 360 Arcades next to that... and that was almost gone as well. Everywhere I went the PS3's were in ample supply, the 360's were in low supply... the the Wii's were basically impossible to find.
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That could be because Sony has something called a supply chain. I have a friend who works in retail and he claims you could call up Sony for a PS3/PS2/PSP resupply and they will have the truck at your front door in the next three days. With Nintendo and Microsoft you got shipments from them on their timetable.
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Sales numbers are like what? The PS3 outsold the Xbox 360 world-wide over the holidays and by a decent margin. Sony is an electronics company, Nintendo and Microsoft are not. They simply have a higher manufacturing capacity and much more efficient supply chain channels for this kind of thing.
Do you honestly think Sony is making a surplus of these things at the loss they are taking on each one? Do you really think these retailers are ordering piles of these things because they sit there collecting dust? Come on, we live in the 21st century under Just-in-time economics.
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