Activision Raises Guidance Again After Strong Sales

December 19, 2007 3:24 PM

Following its announcement of a significantly increased market share and noteworthy fiscal year 2007 performance, Activision has raised its third quarter guidance. The company now predicts it will bring in $1.375 billion during the three month period ending December 31, up from its prior estimate of $1.225 billion.

"We continue to see strong audience excitement for our products and as a result we are again raising our financial outlook for the December quarter and the fiscal year," said Activision CEO Bobby Kotick in the announcement.

In the first 11 months of 2007, Activision increased its market-share to 16.8%, a 7.9% year-over-year increase. The company already raised its sales estimates once based on the $100 million revenues in the first week of Neversoft's Guitar Hero III: Legends of Rock (PC, PS2, PS3, Wii, X360) launch.

Sales of Infinity Ward's Call of Duty 4: Modern Warfare (PC, PS3, X360) bolstered the company's bank account as well, with the game taking the top spot in overall software sales during its November launch month.

Carlos Bergfeld

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FushigiDenki

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December 19, 2007 3:39 PM

Those numbers hurt my mind, this industry is growing like crazy. I wonder how long this spurt will last.
- FiReaNG3L
  
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  December 19, 2007 3:44 PM
  
  No no no... piracy is killing it. Didnt you get the memo?
  - Nicodem-X
    
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    December 19, 2007 4:50 PM
    
    Activision primarily makes console games. Piracy is typically much less of an issue there than with PC games.
    
    On a side note, sales of Marvel: Ultimate Alliance are looking pretty good with the recent 360 bundle. http://www.vgchartz.com/games/game.php?id=5328
  - Sturm08
    
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    December 19, 2007 6:41 PM
    
    Piracy is still a bad issue, regardless of the revenues. Seems weird to joke about it.
- edgewise
  
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  December 19, 2007 4:05 PM
  
  the mainstream acceptance and aging of the gaming population will drive this trend for many years to come.
  - Warmaker
    
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    December 19, 2007 5:50 PM
    
    I agree, this is only the very beginning. Especially when you consider inovations like the wii and ds bringing in whole new generations of gamers.
  - Neech
    
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    December 20, 2007 8:14 AM
    
    i know i sound like a broken record but you guys need to buy stock.