PSP Media Manager Available as Free Download
Sony still sells the Media Manager software in the U.S. for $29.99, although the retail version includes a six-foot USB cable. The software can be set up to automatically convert and optimize video and audio files to run on the PSP.
The software is not currently available for download from the U.S. PlayStation Store. Shacknews contacted Sony for further availability information, but has not yet received a response.
From The Chatty
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This should have been free to start...