Nintendo Pulls UK Wii Ads, Swaps With DS Spots
"We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand," a Nintendo rep told MarketingWeek.
The ad campaign, produced by London-based marketers Karmarama, will run in 2008 when retail supplies of the Wii increase. Nintendo recently raised its current fiscal year forecast, estimating 17.5 million Wii consoles will be sold through March 2008, up from 14 million.
-
chilln
replyI still dont understand how a multi-billion dollar corporation cant seem to make enough wiis for the demand... its been a year nintendo. ramp up your production for god's sake!
-
But then people would not freak out when they saw one in a store and buy it right away out of the fear they would not get another chance for a couple months.
Who knows, maybe they are having problems with manufacturing and/or components?-
-
Well, and I know no one wants to believe this, but the figures of how they can only make 1.8M of these things a month and they never could get the things stockpiled makes sense to me. Yeah, if they had ramped up the number of production facilities they could have met demand but, if memory serves, they couldn't find factories that would meet their standards. Sounds like bullshit but then again look at what cutting corners in manufacturing did for the 360.
-
-
-
The only theory I have that makes sense is that Nintendo has just been very cautious in an overly zealous desire to not sink too much money into stock that isn't moving. My guess is that the initial sales of the Wii were above expectations, and they've spent every month since then saying, "Ok, now this is the month when sales are going to taper off!"
Perhaps part of their being cautious with the Wii was due to the fact that they didn't feel like they were in a position where they had to put all their eggs in one basket. They have a tremendously successful product in the DS, and they could, perhaps, speed up development on a next-gen system if the Wii would have failed. I liken this to when they said that the DS was not the successor of the Gameboy; a point that seems to have been made solely to mitigate the damage to the company should the DS have failed. If the DS had flopped, they could have rushed production on a new Gameboy. If the Wii had failed, they could have emphasized portable, while trying to figure out something else for the living room.
Nintendo is cautious in some ways so they can be crazy in other ways, and absorb the hits should the crazy things not pan out (e.g. VirtualBoy).-
I think this is the most accurate post on the matter.
-
-
