Scheduled to occur at the Austin Convention Center on September 8 and 9, the new event takes place immediately after the Austin Game Developers Conference and Gamer Career.

"PC Game On celebrates PC gaming as the crucible of innovation in the industry, the place where most game developers get their start, and the driver of digital distribution, MMOs, and virtual worlds," said CMP Game Group director Katherine Shoback. "Considering media attention of late has focused solely on console wars, PC deserves its place in the sun."

"There is incredible innovation happening in the PC gaming industry, including great technology enhancements on Dell XPS and Alienware systems, as well as unbelievable advances in game development," explained Dell game marketing director Susan Kittleson. "To be able to provide the attendees real-time access to high performance gaming rigs and the hottest PC games is an exciting challenge that will underscore the commitment that is building in the digital gaming industry, and in particular PC gaming."

Tickets for PC Game On will be $25 in advance and $30 at the door. More information will eventually be made available through the official site.