PS3 Ad Tour Offers Free Year of School

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Given the popularity of video games on college and university campuses, the targeting of students by advertisers comes as little surprise. However, the lavish rewards offered by a recent PlayStation Canada campaign certainly exceeds expectations.

In the past month, Campus Cup 07 has visited 20 different educational institutions across Canada, including Fanshawe College in Ontario and Alberta's University of Calgary. As if the variety of PlayStation-related goods on display was not enough to draw attention--which included Evolution Studios' MotorStorm (PS3), Insomniac's Resistance: Fall of Man (PS3) and Ratchet & Clank: Size Matters (PSP) from High Impact Games--the program also enticed students with an extremely lucrative prize: tuition paid in full for the 2007/2008 school year, along with a PlayStation 3, a PS3 game and a Sony VAIO N-Series notebook.

Of course, access to that grand prize proved difficult. First, players had to achieve the fastest lap time in MotorStorm for the day, winning a PSP, three PSP games and an all expenses paid trip to the Campus Cup 07 finals in the process. Then on March 30th and 31st, the 20 finalists will meet up in Toronto and face off in a number of challenges, where only one will emerge victorious.

Still, even if the odds of entering the final round were not so good, I doubt many argued with the chance to finance an entire year of school plus a PS3 and a notebook computer off a few quick laps of MotorStorm.

Chris Faylor was previously a games journalist creating content at Shacknews.

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From The Chatty
  • reply
    March 26, 2007 8:52 AM

    Not a big deal, but in Canada it's generally called university, not college. I don't know if there is a legal distinction, but all the schools on that tour are universities. College seems to be more of a US term.

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      March 26, 2007 8:57 AM

      [deleted]

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        March 26, 2007 9:10 AM

        that is the exception. every single other one is a university and called a university.

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      March 26, 2007 9:24 AM

      Interesting. I've also heard university is the more popular term in the UK as well.

      As far as any distinction between the two terms, the research I've done shows that both can be defined as institutions of higher learning. However, according to Britannica, "university differs from a college in that it is usually larger, has a broader curriculum, and offers advanced degrees in addition to undergraduate degrees."

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        March 26, 2007 10:09 AM

        [deleted]

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        March 26, 2007 12:49 PM

        Thats because the UK has both in its system :)

        Primary school
        Secondary School (GCSE's)
        College (A-Levels, Job skills like NVQ's)
        University (everything higher)

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          March 26, 2007 12:54 PM

          In Quebec too. College is the 2 years between high school and University.

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      March 26, 2007 10:16 AM

      In Canada... Universities get you Degrees.. ex Bachelor Degree Engineering
      Colleges get you Diploma's.... Diploma as Engineering Technologist or Technician

      Degree > Diploma

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        March 26, 2007 11:20 AM

        Not in all cases. Here at Mount Royal College for example, our Social Work Diploma is considered far above the University of Calgary's Social Work Degree. Why? Because it's focused on hands-on, real-life skills along with the theory you would get at a University. Employers want people that the can put to work, and that's the spirit Mount Royal is carrying forward as it becomes a Teaching and not a Research style University.

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        March 26, 2007 2:11 PM

        I only have a diploma from BCIT, but I've heard from more than one person that it's viewed as well as, if not better than, a comparable degree from most universities around here.

        I went through the Computer Systems Technology program (Digital Processing option, so I did a bunch of image and real time processing assignments). I've heard very similar things about the Electrical Engineering program and especially the Journalism program.

        BCIT doesn't offer degrees because they're all 2 year programs. But those two years are very condensed (my last semester had 42 hours of class a week + homework) and there's no fluff courses. Every course is directly related to the field/profession you're studying and there's a lot of hands on work.

        So sure I don't have a degree. But many people see my diploma as being more valuable than a degree.

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          March 26, 2007 3:24 PM

          It really depends. If you ever want to move into management a degree is looked on more favourably because it's a more rounded education, where a diploma from a tech school is very focused.

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      March 26, 2007 10:47 AM

      Also University is a lot less expensive up here generally.

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        March 26, 2007 11:19 AM

        Yeah, this prize would be a lot bigger in the US. Still it's better than a kick in the pants.

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      March 26, 2007 12:48 PM

      Even Fanshawe College?

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      March 26, 2007 7:54 PM

      [deleted]

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