Soon after, 1UP picked up the story, linking to George's comment and rehosting the screenshot but not noting the context of the job listing from industry site Gamasutra. Meanwhile, of course, the incident broke out over at the 3D Realms official forums, spawning what is at time of writing a 17-page thread. The scene only became more frenzied when Broussard posted to clarify the whole thing and affirm the shot's authenticity, as well as imply that there might be more media coming in the relatively near future:

I guess I'll reconfirm what I said last night. That's an in game, real-time shot of Duke standing in a random hallway. It was really done as a small teaser for a job ad on Gamasutra.com. Nothing more.

I'm glad some of you enjoyed it, and we'll show more later as we start to wake from our slumber and decide how best to show the game off.

Stay tuned...to the internet!