"With our new approach to game production we bring together ideas, investors and developers and help companies of all sizes to work with us on breathtaking titles without forcing them to grow to death," said managing director and executive producer Hannes Seifert. Commenting on investor involvement, business development manager Niki Laber commented, "We are going to expand the variety of finance models. Investors can participate in the actual IP without being forced to bear operative costs of a studio beyond the project." According to the company's announcement, publishers have responded positively to Games That Matter's proposed model.

Games That Matter was founded by key Rockstar Vienna staff after the studio was closed last year. During its tenure under ownership by Take-Two, it was responsible for various console ports of games from the Max Payne and Grand Theft Auto Franchises; prior to being acquired by Take-Two, the company worked primarily on the PC.