"After going through multiple scenarios, we believe a game rating, in most cases, is not a reliable tool for predicting game sales," reads the report. "There are isolated examples of strong correlation, but they are just that--isolated. We believe a naked game rating without context is largely useless." More significant factors in determining a game's success include factors such as past performance of the game's franchise as well when the game is released. Jason Kraft of SIG noted that last year's findings did not go over well with publishers, and he expects a similar situation with this year's. "The notion that game ratings might have very little to do with game sales touches a nerve," states the report. "And, no wonder--for whatever reason, many investors have learned to rely on them."