ESA President Doug Lowenstein and the organization's General Counsel Gail Markels were among those who met with elected officials in Sacramento. ... In addition to Lowenstein and Markels, representatives from some publishers were in attendance, including California-based Electronic Arts.
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California's festivities were modeled on a successful annual lobbying day in Washington, D.C. at which the ESA has hosted members of Congress. The ESA spokesperson told GP the industry plans additional lobbying events at the state level although none are scheduled at this time.

The location of the event is no coincidence, as California is currently in the midst of a legal battle to determine the fate of state assemblymember Leland Yee's violent game fine law.