Intel Inside On The Out
After many years Intel is set to replace its Intel Inside slogan, switching over to the goofy "Leap ahead" as the company starts a rebranding campaign. As part of this campaign, Intel will also change its logo. Additional details of the campaign will be unveiled during next week's Consumer Electronics Show in Las Vegas. Thanks Tech Report.
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the archvile
replyMore like "Leap Behind" with the A64's domination in the gaming sector for the past year or so. Throw in the 165W TDP "Poxville" dual-core Xeon, and their pending transition away from NetBust (eventually...), and you can see the mess that Intel is in right now.
And despite all this, they still have a stranglehold on Dell. They can sure push chips, and they have many fabs that can provide (versus AMD, which announced a packaging shortage this month), but the last two years haven't been good for Intel, between the "Prescott is hot LOL" release, the axing of Tejas and Jayhawk, watching from the side as AMD rolls out the Athlon 64 series, the Opterons, and the dual-core models of both the Athlon 64 and Opteron. It seems the only records Intel has set in the past year are new high water marks for thermal design power.-
And from the article: The new marketing effort will phase out Intel's well-known Pentium brand and emphasize its Centrino line of laptop chips, upcoming PC and server processors, and a new effort called "Viiv" that aims to integrate PCs into home entertainment such as by recording TV shows and sending them to other devices.
Sounds like a good media diversion as they plan the clock speed downshift as they switch away from NetBust. -
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even so, if it's NetBurst it'll have weaker x87 FPU performance than anything that AMD puts out. This is half the reason why Intel wants Microsoft to push forward with 64-bit Windows XP: all floating point will be directed through SSE, which will sidestep NetBurst's inferior x87 floating-point path.
This is something that was mentioned before by Toraz or something. I probably need to read through more docs or whitepapers to be able to find out which CPU is best for what application.-
Yonah/Merom/Conroe/Woodcrest/Whitefield != Netburst
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so is there anything in the pipeline that will use NetBurst?
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hmm, no, not really, the current 65nm shrinks seem to be the end of the line.
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I think dropping x87 is just a good idea for everyone involved. Yeah there are drawbacks, but all the x86 ISA legacy support adds so much redundancy to chips these days. If SSE is generally better (and it is for most of us), and you can get away with dropping x87 while only pissing off scientists, then go for it.
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I do not believe Intel is leaping behind. I think they are merely prepping for future products. There was an article a friend of mine caught a few weeks ago about recent R&D discoveries. Apparently they discovered some new material to use for the chip itself which would allow dramatic increases in clock speed with minimal heat increase. I think it's supposed to be in wide use by 2015. I would have to try and hunt down the article though.
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I agree, but the business world functions on what's going to happen 10 years down the road.
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^^^
Misreply, should be to #9 -
Wall Street functions in 6 months to a year cycle.
Right now Intel is out of favor. The Street is betting AMD will continue to take market share. Intel will respond by investing into marketing campaign the likes of whie we've never seen. $2.5B will be spent in the next 6 months by Intel.
MUST READ:
http://www.businessweek.com/magazine/content/06_02/b3966001.htm
Intel has done away with chip design. It is all about maketing now. Even more so than before. New CEO is a business guy. Engineering is no longer #1 priority. It is truly amazing to read this coming from CEO as a quote!
More so than ever I hope AMD, TI, Motorola bloody Intel back into engineering good chips.
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