This means that in a game the lights in your room will match up to the environment you are gaming in. E.g. Green for jungle and blue for the ocean. Strobes of white light could simulate a lightning storm and a burst of air from a fan could make huge jumps feel more realistic.

Seems...interesting. Philips claims to be currently discussing the technology with developers. The company plans to launch its product next May, which means we'll probably see it at E3.