Government Pays For No Drugs
This Salon story is about the secret government effort to place anti-drug messages in American TV shows, offering big money to TV shows who do so. Shows include E.R, Bevery Hills 90210, Chicago Hope and The Drew Carey Show. This has benefited US networks about $25 million so far, because they get money for in-show placement and still have time for other advertising during the break.
From The Chatty
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lont
replyThere\'s more to the story than that however, because it\'s almost certainly illegal. When you sponsor ideas and messages on tv you HAVE to put up a disclaimer. They never did. So it\'s payola all over again.
