NPR on WoW
According to the co-director of the Tufts Center for Modelling of Infectious Diseases, accurate simulations of disaster events are extremely hard to run, because people's reactions tend to be very different than they actually would in a completely unexpected situation. She would like to cooperative with Blizzard, so that if the company ever introduces an unannounced plague-like event, she can observe the results and interview players to guage reactions and understand why they acted the way they did. Blizzard representatives said they were open to the prospect of working with her.
Thanks to Arkbender for the tip.
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Blizzard does plenty of un-announced plague like events all the time when they dramatically change something without telling people. She should just go to the official WoW forums and cry.