ATI's Cost for Half-Life 2
The deal made between Valve and ATI, where new RADEON cards came with a voucher for a free copy of Half-Life 2, was definitely beneficial for both parties, but what were the terms of the deal? The Inquirer claims they have the facts.
ATI gave Valve $2.4 million in cash for the deal. ATI also invested $1.2 million in marketing this great game. And last, but not least, was a cool $4.4 million that ATI and its partners spent for bundles.Even with the year-long delay, the deal still worked out for ATI who were selling RADEON cards like crazy for gamers who wanted the free copy of Half-Life 2, especially since Valve didn't come out with news of a delay until very close to the now infamous September release date. However, this only ignited the craze of "the way it's meant to be played" which only confuses consumers into thinking they need to switch video cards for the latest game. Sadly, it does happen.
From The Chatty
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stgdz
replyGood investment considering how well half life did with PC gaming sales compared to other titles released last year.
