Untold Stories of the Indie Game Store

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Here in Orlando, I literally have at least a dozen different retail game stores within ten minutes of me. These chains have experienced massive growth the last few years and they're popping up just about everywhere. But where does that leave the little guys? Those mom 'n pop game shops that are managed by the truly hardcore? Next-Gen.biz recently tapped an owner of one such store and had him detail the trial and tribulations of competing against global corporations.

It takes a cold dead heart to hand someone $6 for a game they probably shelled out $50 for originally, but you'll learn to deal with it. This is how you override all that bullshit you go through with the new stuff. That's the game, that's the whole stupid cat-and-mouse act. It's all right there in front of you reflected in the eyes of a 10-year-old and packed into a plastic DVD case. You had better push that guilt down inside you deep and get the product on the floor so you can start the whole mess of a cycle over. If you're lucky you'll sell that game and turn a profit, and if you don't you sink further into an abyss of debt and misery.
This incredibly honest piece details exactly what happens behind the scenes; how distributors force you to buy crapware before they'll consider shipping over those hard-to-find consoles, how much stores actually pay for software units, and the truth behind strategy guides. Also, check out the commercials for the store; they're absolutely hilarious.

From The Chatty
  • reply
    June 22, 2005 11:54 AM

    Ok, those commercials are all kinds of awesome.

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      June 22, 2005 12:05 PM

      yeah if i was anywhere near this store i would shop there just for the commercials

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        June 22, 2005 12:09 PM

        See, I work for an indie chain (10 stores total) and our commercials are AWFUL but none of the higher ups listen. :(

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        June 22, 2005 1:06 PM

        seriously, I would be spending thousands of dollars a year at that store just because of the commercials.

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