At one point in time, Atari was videogames; its name interchangeable with the term. Nowadays, the company is struggling to stop its financial bleeding and the exodus of its own executives. What has happened to this industry giant and where is it going? CNN|Money paints us the grim picture.

Some of those challenges are the company's own doing. Atari's two biggest titles for this holiday season haven't created any sort of buzz in the gaming world. "Mark Ecko's Getting Up: Contents Under Pressure," which blends fighting with graffiti, offers something different, which usually gets gamers excited. Judging by message board chatter, though, the game hasn't pinged too many radars. "The Matrix: Path of Neo," meanwhile, may be leaning too heavily on a Hollywood license that has lost its appeal.