Time Warp: Advertising in Videogame Magazines

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Guys, I have boxes and boxes filled with old videogame magazines dating back to the 80s. Instead of letting them rot away in my parents' attic, I decided to bring them home and share with you the nostalgic goodness packed inside. My first Time Warp article takes a look at the advertisements found within the magazines and how they have evolved over the years. Inside are giant scans of some classic ads, showing how they changed from graphical press releases to visual eyegrabbers with bullet point-style information. Read it all right here.

Now here is a very interesting yet very devious advertisement from 1995. At first glance, it doesn't look like an ad at all, right? In fact, it looks just like a preview. Check out the bottom right; there's the information box that basically every magazine uses. If it wasn't for that small piece of text at the top, we would have no idea one way or the other. This became a popular form of advertising that, in a sense, is still used today: tricking the readers into believing the ad is a part of the magazine's content.

From The Chatty
  • reply
    May 26, 2005 11:58 AM

    Wow. Great idea, and great article too! One of the coolest things I've read in a while.

    You know what woule be nice too? Reposting of old articles about fads that never lived up to the hype, like predictions saying how would gaming change in 10 years.. we'd be all using 3DVR glasses, the joystick would be obsolete, that kind of stuff.

    • reply
      May 26, 2005 11:59 AM

      yeah. These definately bring back memories. I think I have some old gaming mags advertising the power glove. I'll see if I can scan the ads.

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