It's important to note that these ads are only displayed for those playing the game under the free subscription model; if you're a paying customer, you won't see these ads. But it does give us a glimpse into the possible future of advertising in gaming. Do we really want to see a poster for a Motley Crue concert when we're running around a futuristic city built on another planet? We may know about the future next week after the Advertising in Games Forum takes place in NYC.