Pinball's Last Remaining Wizard

25

BusinessWeek did a portrait piece on Gary Stern, president and owner of Stern Pinball, which is the last remaining pinball manufacturer in the world. Yearly, his company produces 10,000 hand-built machines and designs about 3-4 different models. A few of their most recent releases used licensed rights of the Sopranos, Elvis, and the Simpsons. A highly interesting read on the sole company keeping the industry alive.

And what if another company tried to enter the pinball market? "One of two things would happen," Stern says. "One is they would lose all of their money. The second is they might kill us because there's room for one. We're striving towards 10,000 machines a year, our breakeven is 65% or 70% of that. If somebody else came in, they would bring us to breakeven or below -- and maybe kill us both."

Filed Under
From The Chatty
Hello, Meet Lola