Take Two Creates 2K Games Label

January 25, 2005 6:31 AM

Take-Two Interactive today announced that it starting another publishing label (they already have Rockstar Games and Global Star Software) called 2K Games. It will be the outlet for several internally and externally developed console and PC games, including those from Take-Two owned studios Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop Software and Frog City Software. According to Take-Two, the label will publish everything "from high-profile Hollywood licenses to PC-only titles to sports titles". Close Combat: First to Fight and Stronghold 2 have moved from Global Star Software to this new label.

Maarten Goldstein

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Hatta

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January 25, 2005 7:17 AM

What do they gain by this?
- Humfrey Q Crumb III
  
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  January 25, 2005 9:04 AM
  
  It has to do with branding. When you think of 2K Games, you are thinking of the best (that Take 2 has to offer).
  - Sylvanus
    
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    January 25, 2005 9:22 AM
    
    Gold Star is still thought of in the same vein as ValuSoft for a lot of people.
    - Rapid 99
      
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      January 25, 2005 10:45 AM
      
      global star
      - Sylvanus
        
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        January 25, 2005 11:12 AM
        
        Doh! :)
        
        Rapid 99
        
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        January 25, 2005 11:21 AM
        
        sorry, i was being picky :-)
  - SmSmith
    
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    January 25, 2005 1:31 PM
    
    You're right...I'm sure some marekting muckety-mucks got paid big bucks to come up with this. Money well spent.
    - Sylvanus
      
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      January 25, 2005 9:17 PM
      
      Not always. Sometimes it's someone making minimum that comes up with the idea and then the muckety-muck presents it as their own. I"ve seen it happen at more than one company. (no, not me)