Vivendi To Help Ubisoft?

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There's a Reuters story on CNN about the possibility that Vivendi might help fellow French company Ubisoft ward off any takeover attempt by Electronic Arts. Infogrames CEO Bruno Bonnel has also said he is willing to help keep Ubisoft out of U.S. hands, but Infogrames is so cash strapped analysts don't expect them to have any kind of influence on the proceedings.

French newspaper L'Agefi, citing a source close to the matter, said that Vivendi and Ubisoft had held preliminary talks on the issue. A merger between Vivendi Universal Games and Ubisoft would create the largest video games group in Europe, with sales of more than 1 billion euros ($1.33 billion), although it would still be dwarfed by Electronic Arts. [...] analysts said Vivendi would make a credible white knight and could pave the way to a bidding war. "If the Vivendi scenario takes place then this could speed up things and force Electronic Arts to declare its intentions," said analyst Jean-Michel Salvador at Fideuram Wargny.

From The Chatty
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    January 5, 2005 8:40 AM

    Oh boy. Vivendi? Reminds me a bit of when Microsoft gave Apple some cash so they could stick around...

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      January 5, 2005 10:18 AM

      is this true

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        January 5, 2005 10:21 AM

        ya it happened years ago. Apple was really struggling before the original iMac

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          January 5, 2005 10:54 AM

          Yeah, I remember that. MS gave Apple $100 million and in return, Apple would make Explorer the "official" browser of the Mac (thus screwing Netscape). Apple later stabbed MS in the back by building their own superior browser, Safari, for OSX.

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            January 5, 2005 10:57 AM

            and even before that didn't MS stab apple in the back?

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            January 5, 2005 1:28 PM

            I remember seeing Macworld '99 or 2000 (can't remember which one). Steve was talking, and a picture of an IE:Mac CD went on the screen, and everybody in the place booed.

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            January 5, 2005 5:40 PM

            MS kept Apple afloat for two reasons.

            1) The Power PC was just on the verge of turning the Mac platform into a serious competitor to the IBM Compatible PC, which was a platform that did not use a Microsoft OS. This would have seriously hurt MS by making competition in the home PC market much more ferocious. As soon as apple got the money, they bought Power PC out which effectively brought an end to Mac cloning. Having Apple in control of the Mac platform is really good for MS.

            2) Mac's platform offers MS hundreds of millions of dollars in revenue for MS Office products. The Office product line is MS's #2 revenue generator, and Mac has a lot to do with those profits.

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              January 6, 2005 7:51 AM

              And 3) MS can point to Apple as competition and proof they're not a monopoly.

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      January 5, 2005 10:38 AM

      Depending what you're referring to, I think this has not panned out to be true:

      While originally stated as MS buying a stake an Apple, or maybe it was something more like 'investing in them' I believe it was actually a payoff /settlement due to MS stealing some technology from Quicktime for Windows.

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