... allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of top-selling video games, enabling brand marketers to tap into the nation's largest entertainment industry using a familiar model that is similar to purchasing television advertising. The Massive Network delivers ads seamlessly into the gaming environment with no impact on game play or performance, making in-game advertising painless and unobtrusive for gamers, publishers, and advertisers alike. [snip]