Lowenstein pointed out that according to the U.S. Federal Trade Commission, parents are involved in the purchase and rental of the games their kids play 83 percent of the time. "In other words, if a child has a Mature-rated game, odds are he or she got it from Mom and Dad," explained Lowenstein. "If the goal is to keep games out of the hands of kids for whom they are not appropriate -- and our industry has been a proactive leader in supporting such efforts long before this bill was conceived -- then the answer is to focus on parental education and awareness of the ESRB ratings, not to try to turn retailers into parents."