"We believe that there is a general, unfair characterization of the interactive entertainment industry and as a result, our product is being held to an entirely different standard than other entertainment media with comparable content, including movies, television and radio," said Greg Fischbach, Co-Chairman and CEO of Acclaim. "According to NPD's August report, more than 60 percent of all next-generation hardware owners are men over the age of 18, and this combined with the fact that last year's number one selling game was mature rated, fully supports our belief in the demand for this type of content."

Now obviously Acclaim loves the publicity and they hope this only benefits them to raise awareness of their title and will milk this for what it is worth. However beyond the whole PR whoring thing there is an interesting point being made. What really is the huge difference between a mature rated movie and a mature rated game? You can check out the BMX XXX trailer on Fileshack btw.