"I think it's the only way that music service providers can bridge the gap for consumers between their existing experience and services they'll pay for in future," said Aram Sinnreich, an analyst with Jupiter Media Metrix. "There is no way to get consumers interested in paid music unless it's smoothly integrated with music that consumers have access to in other channels."

Seems a little fruity, but then again RealNetworks has a RealOne service with over 400,000 subscribers paying $9.95 a month, so they must be doing something right.