Why the closed lips for so long?
We believe that gaming, not being one of life's necessities, tends to be an impulse purchase. You develop an interest in gaming and then decide you do want to spend the few hundred dollars for a console. We believe that decision is made in 60 to 90 days of making the purchase. In the interim--while Microsoft had nothing else to do and Sony had the PS2 to push--we had a lot of N64 (consoles) to sell and Game Boy Color to sell. For that reason, we strongly urged our retailers to not even start talking about Game Boy Advance until the week after Easter...in preparation for a launch in mid-June ...