Published , by Donovan Erskine
Published , by Donovan Erskine
X, the company formerly known as Twitter, is adding livestreaming platform Twitch to a lawsuit filed in August. X is alleging that Twitch, along with several other companies, conspired to stop advertising on the social media platform as a coordinated effort to hurt X’s revenue.
Business Insider reported the addition of Twitch to the X boycott lawsuit today. The August lawsuit was filed against the Global Alliance for Responsible Media, which represents former X advertisers including CVS and Unilever.
In the suit, X says that the defendant companies, which now includes Twitch, conspired to "collectively withhold billions of dollars in advertising revenue."
X, formerly known as Twitter, has seen a decrease in advertiser spending over the past couple of years following Elon Musk’s acquisition of the company. It’s something that Musk has talked about publicly on his personal account.