Published , by Donovan Erskine
Published , by Donovan Erskine
Magic: The Gathering continues to be one of the most popular collectible card games on the market, with publisher Wizards of the Coast continuously releasing new cards and sets for players to hungrily seek out. Most recently, the company collaborated with the Lord of the Rings franchise to bring Middle-Earth to the world of MTG, sparking a rush to buy new sets and a race to acquire the coveted One Ring card. We interviewed Wizards of the Coast to learn more about the present and future of Magic: The Gathering.
Shacknews’ Greg Burke spoke with Trick Jarrett, who works on the marketing team at Wizards of the Coast. During the chat, he talked about the new collaboration with Middle-Earth to bring Lord of the Rings characters to MTG. He shared that one of the most exciting parts of the partnership is the ability to introduce Magic: The Gathering to a brand new audience of players, and vice versa.
He also talked about the importance of community feedback and how it factors into decision-making. Speaking of community, it was quite the communal event when the Lord of the Ring Magic cards went on sale, as players desperately opened packs in search of the One Ring card, which had offers in the ballpark of $2 million dollars. The card has since been found and graded.
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