Published , by TJ Denzer
Published , by TJ Denzer
Sim Wong Hoo, the founder and CEO of Creative Labs which made its name in PC sound cards like Sound Blaster, has died. A statement from the company stated that Hoo “passed away peacefully” on January 4, 2023. He was 67 years old at the time of his passing.
Sim Wong Hoo and Creative Labs had a prolific impact on the field of PC gaming and audio technology throughout the 1980s and 90s. Founded in 1981, Creative Labs is perhaps best known for developing the Sound Blaster sound card line. Launched in 1989, Sound Blaster very quickly became the go-to hardware for PC gaming audio. Many will recall testing sound tech in the start-ups of games like Star Wars: X-Wing vs. TIE Fighter to figure out what worked best. Sound Blaster quickly became prominent and effectively replaced former competitor Ad Lib as the PC audio standard. By the mid-90s, and on the back of the Sound Blaster Pro’s launch, Creative Labs had become a billion dollar company.
Creative Labs’ products became less of a staple in PC audio as later machines integrated audio and eliminated the need to buy separate sound cards, but Creative Labs’ efforts continued in specialized audio and other technologies, even up to and including gaming headsets still on sale today, and throughout all of that, Sim Wong Hoo remained at the head of the company as its CEO. Following Sim’s passing, Song Siow Hui will take up the reins as interim CEO of Creative Labs and shared words in the statement on Sim’s passing.
For everything Sim Wong Hoo did for Creative Labs, and everything Creative Labs did for PCs and gaming, it feels like the tech landscape would be a far different place without them. Shacknews offers respect and condolences to the family and friends of Sim Wong Hoo in this difficult time.