Published , by Ozzie Mejia
Published , by Ozzie Mejia
The dive into virtual reality sure sounded like a good idea at the time for social media giant Facebook. After all, they had plenty of money to throw around, so why not buy an Oculus and try to force a Facebook login to a whole new audience? Well, as it turns out, operating a virtual reality is pretty expensive and it's going to wind up costing Facebook a pretty penny. How much of a penny? Try $10 billion USD worth of pennies.
Here's the pertinent information from the Facebook Third Quarter 2021 Results:
Starting with our results for the fourth quarter of 2021, we plan to break out Facebook Reality Labs, or FRL, as a separate reporting segment. As we have discussed, we are dedicating significant resources toward our augmented and virtual reality products and services, which are an important part of our work to develop the next generation of online social experiences. The new segment disclosures will provide additional information on the performance of FRL and the investments we are making. Under this reporting structure, we will provide revenue and operating profit for two segments: The first segment, Family of Apps, will include Facebook, Instagram, Messenger, WhatsApp and other services. The second segment, Facebook Reality Labs, will include augmented and virtual reality related hardware, software and content. We expect our investment in Facebook Reality Labs to reduce our overall operating profit in 2021 by approximately $10 billion. We are committed to bringing this long-term vision to life and we expect to increase our investments for the next several years.
Ahead of the fourth quarter earnings call, we will share additional details about the reporting format of our segmented financials.
It's been more than seven years since Facebook initially acquired Oculus VR for $2 billion. While the company had grand plans for their acquisition, operations of augmented and virtual reality have proven to be substantially more expensive than expected. However, the company appears to be committed to seeing this idea through. Whether Facebook plans to recoup any of its losses through concepts like advertising or other avenues remains to be seen.
We're reporting on Facebook's earnings throughout the day. Plus, we're also following whatever happens with Oculus. Keep it here on Shacknews for the latest updates.