Eurogamer: One of the more interesting tidbits in a recent New York Times article was an Activision official revealing that their average game now costs $4,000,000 to develop [snip]
Scott: "It's headed for further stagnation. Publishers will take less risks as costs rise, and we're going to see more sequels and fewer new games that take chances by exploring new styles of gameplay. With the cost of games rising so high, fewer developers will be able to afford to make the games they want to make, and be under the publisher's thumb to make games in genres that are safe and proven."