Published , by Ozzie Mejia
Published , by Ozzie Mejia
There's arguably no bigger gaming celebrity in the world right now than Tyler "Ninja" Blevins. That tends to happen when you're playing Fortnite with people like Drake on a regular basis. And hey, let's not dismiss the guy's natural charisma. He pulls in millions of viewers for a reason. And the folks at Red Bull are certainly parlaying Ninja's celebrity into something bigger. On Wednesday, Red Bull announced that Ninja would be the face of Red Bull... literally. Ninja will get his own line of Red Bull cans, with Red Bull also announcing a contest for consumers to potentially meet the Twitch superstar.
To enter the contest, people simply need to visit the Ninja Red Bull website to upload a picture or video showing how they game. One winner will be chosen to fly to a Red Bull gaming event, where they'll join Ninja for a session.
The partnership between Red Bull and Ninja has proven to be a lucrative one for both parties. Ninja drew hundreds of thousands of eyeballs to July's Red Bull Rise Till Dawn event, which saw hundreds competing in a special Fortnite tournament. Ninja has gone on to represent Red Bull at such events as the Call of Duty: Black Ops 4 Battle Royale at TwitchCon 2018 Even Ninja's less-than-finest moments (do we even need to mention New Years Eve?) have, at the very least, given Red Bull more publicity than they could have asked for.
If you're aching to see Ninja's face on a can of Red Bull, the Red Bull Ninja can will be available on April 1 as a limited edition can. If you're looking for more on Red Bull's other contributions to the gaming world, allow me to point to this interview from back in September about a little event called Red Bull Hive Hustle.