Best of 2010 Awards: Magic Moment
We do lots of different things in video games but every so often we find ourselves, controller in hand, experiencing one of those "this is why I play video games" moments. In 2010, the best of these came while directing Commander Shepard through conversations in Mass Effect 2. A refined version of the system in the first game, it perfected the ability to naturally guide the course of conversations being held by the characters without having to break and reason out long passages of dialog to select between. Coupled with greatly improved staging of the scenes and more cinematic camera angles, it became almost impossible not to get completely wrapped up in Shepard's saga.
Runner-up: Assassin's Creed Brotherhood
In an online world dominated by military shooters, Assassin's Creed: Brotherhood introduced a clever cat-and-mouse multiplayer game with a very different pace. It got players completely engrossed in trying to balance behaving in a way that avoids arousing suspicion while simultaneously stalking their prey.
Nominees: Red Dead Redemption's random roadside events, Heavy Rain's interactive storytelling, Dance Central's "look, I'm really dancing", Limbo's final leap
[Magic Moment is part of Shacknews Best of 2010 Awards. For more information, including selection methodology, see this introduction.]
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Heavy Rain gets an anti-nomination for the unmagic moment when the player realises David Cage is an utter hack that makes the writers of the CSI spinoffs look smart.