Report: Nintendo Targeting Apple Next

May 7, 2010 2:40 PM

After reporting its financial earnings for its 2009 fiscal year, Nintendo could be setting its sights on a new challenger: Apple. According to the TimesOnline, Nintendo president Satoru Iwata has told senior Nintendo executives that Apple is the "enemy of the future."

Additionally, he has also reportedly claimed victory in the fight against Sony, though no quote was provided. Microsoft, supposedly not mentioned, has seemingly not yet reached a competitive level in Japan.

This shift in strategy makes sense, if true, as Apple devices have a large install base and appeal to a more casual audience. The cheap and snackable games for the iPhone and iPad could be in direct competition with Nintendo's DS and Wii software.

Nintendo found a broader audience with the DS and Wii, but the TimesOnline reports that school girls and men between the ages of 30 and 40 -groups it claims make up this broader audience - would rather carry an iPhone than a Nintendo DS, though no specific study was cited.

Nintendo's next handheld, the 3D-enabled Nintendo 3DS, is set to be revealed at E3 next month.

Brian Leahy

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one random winner

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May 7, 2010 2:54 PM

I don't see this working well unless Nintendo goes against it's "game only" rule and starts really making multipurpose devices.
- SeraphielX
  
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  May 7, 2010 3:26 PM
  
  There's a lot of non-game stuff for the DS.
  - X-GOUKI
    
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    May 7, 2010 3:45 PM
    
    a web browser that doesn't suck ass?
    - SeraphielX
      
       reply
      May 7, 2010 3:49 PM
      
      Pft, nobody wants to use Flash anyway, it's not like it's on *every* website.
      
      ;)
      - gzubluck
        
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        May 7, 2010 3:54 PM
        
        Well, there's no Flash support for iPad either... (And since Jobs said clearly there would never be any)
        
        gzubluck
        
         reply
        May 7, 2010 3:58 PM
        
        Shouldn't begin a sentence without ending it.
        So, since Jobs said clearly there would never be any, it could open the road for others.
        
        Bet Big N won't be one of them though, would be a tough concurrence with a lot of DS games.
    - Schnapple
      
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      May 7, 2010 3:59 PM
      
      No, but there's software ("games") to help you learn foreign languages, track your fitness goals, learn to cook, quit smoking, etc.
      
      They have more Nintendo DS's out there than there are iPhones, iPads and iPod Touches combined. And you don't need a credit card or contract or even an Internet connection to use one. That stupid cooking instruction "game" sold probably over twenty million copies.