"There's a lot of real gems out there that people would normally never hear about," said Jason Ocampo (formerly of IGN and GameSpot--see top-story image). "With ImpulseTV, we hope to shed some light on great games both famous and unknown." Ocampo and Brian Clair (formerly of Avault.com) will co-host the show.

The new service will reportedly help connect online friends with similar tastes in games by facilitating discussions around each episode. Fans will also be able to see who else has downloaded a game featured on an episode of ImpulseTV, and use the chat and discussions stemming from each episode to help inform their purchasing decisions. All of this functionality is available via the integrated ImpulseTV episode screen.

Stardock also has plans to further enhance ImpulseTV's features throughout the year. Though not a completely new idea, it's the first digital distribution service attempting to leverage original editorially-driven content as a springboard for social networking within its community.