"Liberty City, It's Over!" declares the ad, which features artwork from Grand Theft Auto IV. "Opens March Everywhere," adds near-microscopic text near the bottom. While past entries have explored other locales, IV was set in the New York-inspired Liberty City.

It's also possible the image is just Rockstar having a laugh. It appears below an ad for fictional flick "Full Mooners" and notes that "Liberty City, It's Over!" was part of the "L.C. Film Festival" and was runner up in the annual "What What" awards. And as reader MondayJBlack points out, it parodies real-life film "New York, I Love You."

Rockstar has yet to announce a new Grand Theft Auto, though analyst Michael Pachter claims that management of studio owner Take-Two have told him of a new entry "using the same game engines as the last version." He later noted a belief that the game will hit in late 2010, following the end of Take-Two's fiscal year on October 31.