According to Sony, "the online Media & Events Space can be re-dressed and re-branded just like a real-life venue." It was apparently tested last week with a recreation of the PlayStation Day that took place on May 6, complete with streaming video speeches.

Citing the test's success, SCE noted that "Home will now start scheduling more elaborate and exciting productions for the Space, which will be available for use by both first and third parties."

SCE London's oft-delayed social networking software will be a free download for PlayStation 3 owners when it goes into open beta this fall.