Speaking at the PlayStation Day event earlier this week, the president stressed that that Sony's consoles compete with more than just Microsoft's Xbox 360 and Nintendo's Wii hardware.

"I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers' attention," Hirai said.

"So we need to make sure we offer the most compelling entertainment—not video game entertainment but in entertainment in general," he added. "I can't speak for [Nintendo and Microsoft's] strategy but I like to think that we've got a very well balanced portfolio with PS3, PSP and you can't discount the PS2."