Nvidia Plans to Simplify Confusing Product Line
"It is a challenge that we're looking at right now. There is a need to simplify [the Nvidia product line] for consumers, there's no question," said Nvidia business VP Roy Taylor to GamesIndustry.biz.
The company has frequently been criticized for its confusing product names. For example, Nvidia's 8800 GT outperforms the 9600 GT, which many would assume to be more powerful due to its higher number.
"We think that the people who understand and know GeForce today, they're okay with it--they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."
Nvidia has recently been making more of an effort to target mid-range users. The launch of the GeForce 9600 GT last February marked the first time a mid-range card debuted a product line for the company.
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Turd Ferguson
replyGood. Producing like 4 different products every 6-8 months makes things VERY confusing at retail stores.
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In addition to the confusing video card product names and bus architecture requirements (PCI-E 1.0 or 2.0?), it's awesome knowing that if I can buy a video card in the store or online, it's guaranteed obsolete in a quarter. Also great to know that it can cost more than $500 for a 9800 GX2. Or maybe $1,000 if you want SLI. And that one can buy an Xbox 360 for less than either configuration. It's expensive to be a PC gamer.
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