Study Recommends Releasing Trailers Over Demos
The study, conducted by the Electronic Entertainment Design and Research Group, found that a majority of the highest selling titles on Xbox 360 and the PlayStation 3 were promoted by trailers alone. Games accompanied with trailers as well as playable demos sold significantly less on average.
The findings of the study are consistent across both platforms with one exception: games without trailers or demos available sold better on PlayStation 3 than Xbox 360, indicating that games on Microsoft's console are better off with some sort of promotional material on Xbox Live.
In light of the research, EEDAR heads Gregory Short and Geoffery Zatkin recommended that publishers make playable demos available only after release of a game.
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replyWant to know why? People buy games they'd otherwise hate because the trailer made it look good. With demos you cannot lie, the players sees exactly what they'll get.
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I didn't get bf2142 because of the demo. It left the impression of a horrible horrible boring game.
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On the other hand the QW:ET demo totally pulled me in.
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It's actually a pretty fun game, and COULD have been the best in the series thus far. Sadly, it was rushed to market in typical EA fashion and contains a healthy dose of performance issues and gameplay-breaking bugs.
Plus it contains few memorable map (even less than BF2)
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Anachronox was a great game that suffered from a very poor demo. I tried it but it was only years later through word of mouth that I was convinced to locate and buy the full game.
On the other hand I was never really into RTS games but gave the Homeworld demo a try after seeing a few screenshots. Instantly hooked. These are old games for sure but still good examples.
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exactly. playing > watching
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Unless you're watching what Mattplays
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Word, brotha.
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