Nvidia Promotes the Middle Class, Launches GeForce 9 Series With Cheaper Card

February 21, 2008 5:10 PM

Graphics processor manufacturer Nvidia today launched a line of products with a midrange card for the first time in its history as a company.

The GeForce 9600 GT, the first card in the GeForce 9 series, will retail for $169-189 according to HardOCP.

Nvidia typically debuts new card lineups with pricey top-of-the-line models. The sub-$200 9600 GT is seen as a significant departure for the company, at a time when the PC gaming industry has taken flak for being too complex and costly for consumers to follow.

Earlier this week Nvidia became a founding member of the PC Gaming Alliance, a consortium of PC-invested companies with the goal of streamlining PC gaming and promoting the platform.

Nick Breckon

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[deleted] 1271987451

 reply
February 21, 2008 5:16 PM

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- doc.solo
  
   reply
  February 21, 2008 5:37 PM
  
  Only at certain resolutions/settings. Performance wise the 9600gt competes more with the HD3870 and falls below the 8800gt.
  - [deleted] 1784011840
    
     reply
    February 21, 2008 5:48 PM
    
    [deleted]
    - doc.solo
      
       reply
      February 21, 2008 6:10 PM
      
      This is a departure for nVidia because they are branding this the 9-series whereas traditionally they lead with the high-end not with the mid-range. In architecture however it is the same as the refreshed 8800gt. Other than the naming though, there is no departure.
      - mn3m0n1c
        
         reply
        February 22, 2008 6:02 AM
        
        Not entirely true; it's a new chip (G94) based on the G92 chip, with fewer transistors and a smaller die-size. The closest analogy would be the 6800/6600 chip series, where the lower-spec chip was a 'stripped-down' and updated version of the previous higher-end part.
- Wilhuf
  
   reply
  February 21, 2008 6:03 PM
  
  Nice to see some competetive pricing on new video daughtercards. Especially with the background griping about "disarray" in the PC gaming market.
  - deadhorse
    
     reply
    February 22, 2008 9:08 AM
    
    How is it a daughter-card? It's the primary video card, not an add-on to it.