Apple Files Dedicated Game Device Trademark
Though most of the application could apply to Apple's iPod line, at least one descriptor--"stand alone video game machines"--goes far beyond anything the company has offered thus far.
While some consider the 1996 Apple-created Pipin platform to be a game console, the short-lived hardware was licensed to and produced by third parties, not Apple, and marketed as a cheap multimedia computer.
Judging from the rest of the listing, which was uncovered by Trademork, any "stand alone video game machine" covered by the as-yet-unapproved trademark expansion would most likely be a battery-powered portable device that utilizes an LCD screen.
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spaceless
replythe psp has had enough of a struggle contending with the DS, i wonder what apple has in store that make them think they can compete?
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But not as bad of a joke as Mac Gaming.
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Different market and like other's have stated, Apple has zero cred in gaming. They already had cred in the world of multimedia.
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That means fuck all in this arena. In fact, most game developers probably have an aversion to Apple by now. We tried to deal with them back before OS X shipped and even though they paid lip service to games after a few months they wanted the dev stations they had sent us back.
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look the handheld market is really up for grabs right now. Nintendo and sony are milking the proverbial cow, when much more advanced devices could be made. Anyone who taps that high end handheld market is going to make a killing. The one hurdle will of course be battery life. But memory+ storage space + cores(cpu/gpu) are already there in terms of portable gaming.
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Up for grabs? How do you figure that? The DS pretty well owns that market with the PSP following somewhere in the back.
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I meant the high end segment of the market. The psp and ds are pretty low end compared to what current tech is capable of.
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And that's where'd you'd be wrong. I highly doubt that segment even exists and if it does it'll be pretty damn small. Game devices are very price sensitive purchases and Apple doesn't have the cache in that market to sway DS or PSP owners IMO.
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Pretty much, I personally think Apple products, though nice, are a bit overrated and overpriced. A $500 high end portable gaming device? C'mon, if even home consoles can't do it, why would you think a handheld would.
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But what they do have is the willingness to give their device mass storage, multiple functions, and to offer new content via their iTunes service. And they can do this for the same price that Nintendo and Sony are already at. They don't need to make a faster or more expensive device, they just need to make a cooler one with a better distribution model. Multi-touch wouldn't hurt either (just PLEASE give it a d-pad!).
It's not a given, but I do see their opening. In fact, I wouldn't be surprised to see Microsoft thinking the exact same thing. A gaming device using iTunes or Live! would essentially be a portable version of Live! Arcade, which is exactly where portable gaming needs to go.
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