EA CEO Says Games Cost Too Much, Different Pricing Models Needed
"In the next five years, we're all going to have to deal with this. In China, they're giving games away for free," he told Fortune. "People who benefit from the current model will need to embrace a new revenue model, or wait for others to disrupt."
Riccitiello went on to say he expects EA will experiment with different pricing models for digitally distributed titles fairly soon. Elsewhere in the post he defended video games from detractors who cite them as overly violent, saying they are unfairly judged.
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DRFUCKYOUALL
replyWhat does he mean they give games for free in China?
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Although in EA's eyes they probably just see that as another way to construe fees ala XBL and thus squeeze out more money per product. I learned this the hardway from one of said Korean mid-session games. Sure, you don't pay that initial fee, nor a monthly fee, so you justify a purchase here and there. But before you know it you've spent way more than you would have had the fees been upfront and totalled.
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