IDG claims that its event allows the public "unprecedented access to the video game industry," presumably referring to those members of the public who have not created websites for the purpose of attending E3 in the past. The company has high hopes for the breadth of its customer base, claiming that those who should attend include "consumers..., media, software developers, buyers and retailers, programmers, distributors, entertainment industry representatives, financiers and venture capitalists, importers and exporters, manufacturers, resellers, researchers, educators, financial and industry analysts."

Along with demo kiosks of recently released and upcoming games, the event will feature tournaments, a Video Games Live concert performance, and the Into the Pixel game-inspired art exhibit.