His resignation was accepted by ESA chairman Robbie Bach, also president of Microsoft Entertainment & Devices Division, which develops the Xbox platforms. "As the founding president of this organization, Doug built ESA into a very effective and influential trade association fully and articulately representing the interests of our members," said Bach. "He leaves behind a tremendous record of accomplishments which provides us with the foundation for continued growth and success. We wish him well in his new role."

Lowenstein joined the fledgling Interactive Digital Software Association in 1994, with the goal of serving as a legal, political, and public advocate for the video games industry. The ESA has also been responsible for major industry trade event E3. In 2003, the organization became the Entertainment Software Association. There have been few video game-related battles on Capitol Hill that have not seen strong rhetoric and support from Lowenstein and the ESA.

Upon leaving the ESA, Lowenstein plans to take part in the creation of a new trade organization dedicated to the investment industry. A search for a replacement in the ESA has already begun. There has been no mention of whether the move will have any effect on the radically revamped plans for E3 2007.