Holla at PSP
Many people probably recall that a while back Sony hired a bunch of people to bust out some areas with graffiti in a strange way of trying to promote the PSP. Now they are getting in to really awful rap videos and submitting them to YouTube along with odd websites claiming to be something other than advertisements.
This website is set up as a PSP fansite where the marketers with Sony’s approval pretend to be kids that want a PSP and posted a rap video titled “All I Want for X-mas Is A PSP” to go along with the following LIES: “here’s the deal::: i (charlie) have a psp. my friend jeremy does not. but he wants one this year for xmas. [snip]We all know 'viral' marketing is hot these days with silly stuff like shills in forums and game reviews on websites combined with ad buys claiming to be impartial. There arent really many surprises left. As long as its legal or close to it with some strange twisted idea of the law companies will do it to make money. Congrats to Sony for their ongoing efforts to think outside the box and grab mindshare with those prosumers!
From The Chatty
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SenorSpine
replyMarketers are the scum of the earth, right there with lawyers and politicians. True story.
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Marketers wouldn't "market" if it didn't work.
