Before entering the games industry in the early 1990s, Lanning's background was in CG animation, and he believes that Oddworld has the ability to work successfully within both that field and its traditional domain of video games. "Citizen Siege was conceived as a game and film from the very beginning," said Lanning. "Oddworld has had the chance to create original property that was designed as a film and as a game experience simultaneously. So the two influence one another as they grow. This is an idea that's being talked about by media companies, but for the most part isn't really happening yet."