Threewave Software Licenses Source Engine
Vancouver based Threewave Software today announced that it is licensing the Source Engine. Valve's engine will be used for several PC projects, including a first person shooter "The first Source-based project is a first-person action title that extends Source's advanced physics system to open new gameplay dynamics, as well as provide a unique opportunity for sponsors to reach gamers in the first-person shooter genre".
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this is great news! where are all the comments on this?
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as well as provide a unique opportunity for sponsors to reach gamers in the first-person shooter genre
Sounds like in-game advertising...
Also The first Source-based project is a first-person action title that extends Source's advanced physics system to open new gameplay dynamics
What the hell does that mean? If it means advanced physics in a multiplayer FPS, then cool.. if not.. then its not the 'first'-
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Given how their CEO has said how cool it would be to have "a Pepsi branded level where you jump through a Pepsi logo", I'm not surprised that one of the few things they've revealed about their upcoming project is that it is "a unique opportunity for sponsors to reach gamers". It also doesn't make me really look forward to it.
Maybe I'll be pleasantly surprised... maybe they'll release a super-spectactular game that uses advertising in a subtle, appropriate, non-invasive fashion. But when in-game advertising is at the forefront whenever they talk about their company or their upcoming projects, that makes me more than a little wary about where their priorities are.
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